Turning our vision into reality:
Making EVs AccessibleFor Everyone, Everywhere
Global Warming
Is Already Here...
With mobility accounting for about 10% of global CO2 emissions, we must reduce these emissions, NOW.
We are committed to electrifying mobility as quickly as possible. We provide hyper-efficient e-powertrains to maximize the energy usage and develop environmentally friendly solutions, such as magnet-less powertrains to protect nature.
...We Must Act Fast and At Scale
We address CO2 reduction in all aspects of the product lifecycle, from initial design throughout the product life-time. By adopting a hyper local supply chain system, we cut out huge amounts of unnecessary shipping pollution, thus seriously reducing CO2 emissions.
We keep exploring new ways to contribute to global efforts against climate change.
Working towards the UN’s SDG goals as part of our ESG policy:
Core Values
Dare Every Challenge
Excel In Every Aspect
delivering high levels of quality, safety, performance, and reliability has and always will be of our core DNA and of utmost importance.
Every Partnership Is Paramount
Everyone Makes An Impact
Timeline
2011
Moran and Paul found IRP, a developer of aerospace propulsion systems
Take-off! IRP is Founded
2013
Serial production of propulsion systems for aerospace applications begins
Serial Production Begins
2015
Development of the HMX control technology for RC cars is perfected. IRP’s Precise handling and controllability becomes a game-changer.
First HMX Technology
2017
Our RC car technology wins the world championship, twice!
World Champions
2017
Leveraging our aerospace technology and expertise for the automotive industry
Shifting To E-Mobility
2019
A new powertrain makes its debut in the Twizy: the Force 15
First Vehicle On The Road
2020
In the midst of Covid-19 outbreak, the company secures $17 million to expand its powertrain portfolio
Series B Announced
2021
IRP partners with Sona Comstar to develop a revolutionary magnet-less powertrain for urban mobility platforms
Signing A Partnership With Sona Comstar
2021
IRP and Bosch join forces for the industrialization and mass-production of Dynamic 6 controllers
Partnership with Bosch
2021
Expanding and growing globally with $31M from Samsung Venture and other investors
Series C Announced
2022
The first global office was inaugurated in Bangalore, India
Global Expansion
2023
A second global office is established in Barcelona
Global Expansion Continues
Leadership Team
Moran Price
CEO & Co-Founder
LinkedinAs CEO and co-founder, Moran’s leadership has transformed IRP into a global automotive supplier of innovative electric powertrain systems. Moran is driven by her vision to impact climate change by eliminating carbon emissions through the proliferation of electric vehicles that are accessible, fun to drive, and safe. Moran’s day-to-day activities center on scaling IRP’s business ever faster, reaching new regions before climate change is irreversible.
Moran got her first exposure to the automotive industry while working as a strategic planner at Intel and was fascinated by its ecosystem and dynamics. She has held leadership positions in global companies and start-ups. Moran has an Executive MBA from Kellogg School of Management at Northwestern University and a BSc in Electronic Engineering from Tel Aviv University.
Paul Price
CTO & Co-Founder
LinkedinAs CTO and co-founder of IRP, Paul is solving the unsolvable problems of engineering and pushing the barriers of technology. Under his leadership, IRP’s interdisciplinary R&D and innovation teams take a holistic view of next-gen electric powertrains, delivering unmatched performance.
Paul’s passion for cars was fuelled by a childhood spent in racing go-karts and rebuilding vehicles with his father. Over the last 25 years Paul invented breakthrough solutions for ignition, injection, actuation, control and electric drives. Paul held leadership positions in Elbit UAV systems and is a global expert in powertrain and propulsion systems. Paul holds a BSc in Computer Software Engineering and a BSc in Mechanical Engineering from the Technion – Israel Institute of Technology.
Prof. Ben-Yaakov leads the company’s power electronics research and innovation and drives the development of the next-gen e-powertrains.
Ben-Yaakov, Ph.D. from UCLA and a Life Fellow of IEEE, is one of the most recognized power electronics' experts in the world. He mentored thousands of engineers, published over 350 papers, holds 35 patents, and has 30K followers on his YouTube channel. He established the Power Electronics research center while serving as a professor at Ben Gurion University.
As CFO, Hila leads IRP’s finance activity and its financial growth plans as it scales into a global operation. Hila's expertise in establishing effective cross-organizational processes and internal controls is pivotal to the company's success and sustainable growth.
Hila has over 20 years of experience as a senior financial executive for several leading global companies in the renewable energy sector. Hila is a certified public accountant (CPA) with an MA in law from Bar Ilan University.
Amit leads the global business development and sales for IRP’s product portfolio. Amit built an order book of > $100M and a pipeline of leading customers around the world. Amit’s success is built on his commitment to customers and his focus on building long-term relationships.
Prior to IRP, Amit spent 20 years in different business development and R&D roles, forming partnerships with manufacturers and business partners in the US, Europe, and Asia. He holds a BSc and MSc in electronics engineering from Ben Gurion University.
As VP of HR, Orit is focused on accelerating IRP’s global expansion while retaining the company’s DNA and culture. She vastly expanded the company’s skills and capabilities to support IRP’s business goals.
Orit has over 20 years of experience in HR roles in global Hi-Tech companies. She has lead HR Due Diligence processes, M&As and organizational changes. Orit holds an MA degree in organizational consulting and development, and is certified in mediation, coaching, and group facilitation.
Awards and recognition
